Winged Tiger® 
Go backOn the Mid Autumn Festival of 1916, Mr. Shao Jinqing, a national industrialist, raised 600 taels of silver to establish Zhenhua Industrial Company in Shanghai. At that time, the production site was very rudimentary, with only two technicians and two workers, using the most primitive manual methods to make paint, and then carrying products to sell along the streets. Two years later, they built a new factory on Tanziwan Road and launched their own product trademark, which is one of the earliest trademarks in the Chinese paint industry - 'Winged Tiger'.
How can we make the 'Winged Tiger' trademark have a deeply ingrained image in people's hearts? How to embody the spirit of "revitalizing industry and promoting domestic products"? On a moonlit night in 1920, the factory director Xiao Xiangang gazed at the starry sky and couldn't help but think of the myth of Chang'e flying to the moon. Taking inspiration from it, he asked someone to draw a tiger with wings. So, a trademark image with a romantic sentiment and gathering magical power was born.
In 1922, this tiger flew out of the country and won the "Best Award" at the Singapore Exhibition. In 1926, he once again flew to Philadelphia, Panama to receive the Gold Medal of the International Exposition.
In the autumn of 1928, a major fire turned the Tanziwan Road factory area into ashes, but the insurance compensation of 100000 taels of silver benefited Zhenhua Factory. A brand new reinforced concrete factory building has been erected, with advanced British painting equipment installed in place. In order to celebrate the rebirth of the 'Winged Tiger' from the ashes, the factory specially visited Mr. Zhang Shanzi, the Chinese painting master and brother of Zhang Daqian. This tiger painting master used his brush to paint, thus creating a Chinese painting trademark.
Afterwards, the 'Winged Tiger' continued to launch new products with the power of the "King", flying north and south across the country and breaking foreign monopolies multiple times.
After entering the new century, 'Winged Tiger' has relied on technological progress and innovation to enhance the core technology of coil coatings, and has achieved remarkable achievements by flying again and again. The application of 'Winged Tiger' polyurethane coil coating on high-speed assembly lines in China has broken the situation where Baosteel must use imported coatings. The 'Winged Tiger' rapid weather resistant pre coated coil coating has broken through the forbidden zone of epoxy series that is not suitable for speed increase, accelerating, accelerating again, and defeating many famous enterprises. At the same time, it left the color of a flying tiger at Beijing International Airport and accompanied the Shenzhou spacecraft into space.
In 2015, with the establishment of Huayi Coatings, a subsidiary of the company, 'Winged Tiger' moved to Jinshan Second Industrial Zone and held the unveiling ceremony of the 'Winged Tiger' bronze statue during the second anniversary celebration. Faced with the transfer of production bases, opportunities and challenges coexist. As the inheritance of the brand, Shanghai Huayi Coatings Co., Ltd. will face society and the market with a more enterprising attitude; 'Winged Tiger' paint will also provide high-quality services to all sectors of society with first-class quality and technology. For the second centenary of 'Winged Tiger', let's work together and create new brilliance.
