The creator of the "Yipin" brand is Shanghai Yipin Pigment Co., Ltd. When designing this "Yipin" trademark, they had the ambition to go global. In order to meet the needs of the international market, the pinyin "YIPIN" is combined into a single graphic trademark in the past. Even foreigners who do not understand Chinese characters can know the pronunciation of the trademark at a glance.

In order to better engage with international buyers, Yipin often carries heavy exhibition equipment to participate in major professional exhibitions around the world. Some people say that the hardest part of a product is the exhibition equipment, because it follows different people across the country and around the world; The most commemorative items of a product are also those exhibits, as they have been labeled with customs clearance tags from various countries and luggage tags from different airlines. A colleague exclaimed excitedly, "Yes, Yipin Paint has already entered many countries around the world

While promoting Yipin's products to the world, Yipin also showcases its corporate image to countries around the world and showcases the mindset of Yipin people. In the 2004 tsunami, Sri Lanka became the most severely affected country. After hearing the news, an employee of Yipin spontaneously raised over 20000 RMB, which was exchanged into US dollars and transferred to a tsunami relief fund account in Sri Lanka. I don't know if it's the stable product quality of Yipin or if Yipin's love has been spread. Yipin pigments are popular among users in the Sri Lankan market, and many customers are eager to make an appointment with Yipin to become its exclusive agent. Today, Yipin Company has registered the trademark of "Yipin" in the international market, and the pigments of "Yipin" have gone to dozens of countries and regions such as the United States, Britain, Germany, France, Russia and Türkiye.

In 2013, Shanghai Huayi Fine Chemical Co., Ltd. and Jiangsu Yuxing Industry and Trade Co., Ltd. jointly invested in the establishment of Yixing Huayi Yipin Coloring Technology Co., Ltd., a professional manufacturer of coloring materials. In 2018, Yixing Yipin accelerated the integration progress with Shanghai Yipin, established a sales department led by Shanghai Yipin's sales backbone, obtained a foreign trade license, gradually took over Shanghai Yipin's original sales business, and established Yixing Huayi Yipin Coloring Technology Co., Ltd. Shanghai Branch. In 2019, it also established Foshan Branch and Tianjin Branch.

The company takes the recycling concept, intelligent manufacturing and Internet plus as its three major goals, and informatization as its support. Through the implementation of the integrated, scientific and refined management concept, it improves the quality of development, improves economic efficiency, strengthens safety and environmental protection, solidifies excellent genes, and is committed to building a new material production base with first-class production scale, stable product quality, advanced technology and obvious competitive advantages.

'Yipin' is no longer just a simple logo. With years of dedicated management, Yipin people have won honorary titles such as" China Time honored Brand "," Shanghai Famous Brand ", and" Shanghai Export Famous Brand ". The connotation of the "Yipin" brand is becoming increasingly rich, and the sky for soaring is becoming wider and wider.